Wednesday, March 1, 2017

GSM Events and Marketing 2017

Date: 8 February 2017
Time: 2pm-5pm
Venue: NYP Auditorium

This event aims to help students gain insights on various GS modules and assist them in choosing from 44 different GSMs provided by the different schools in Nanyang Polytechnic. This is the very first time Nanyang Polytechnic students are allowed to select GS modules outside of their school of studies. Our team was given the task to promote BMX201 Events Planning and Marketing Module.

Our target audience for this event are Year 1 students of Nanyang Polytechnic looking for more information on the GSMs provided by the different schools.

We held several team meeting to discuss about the details of the event, plan for fixtures needed, and allocate manpower. We then divided the team into two groups - games and banner. The group in charge of the games had to come up with interesting activities to entertain students who came to visit the booth. The banner design team had to design a banner that would be placed at the event venue beside the BMX201 booth.

Our group came up with two games to be played at the booth. Firstly, puzzle jumble which is a game that requires the participants to assemble puzzle pieces together and guess the name of the event. Secondly, a personality test was created to engage students who were interested in event and also help them have a better understanding of the BMX201 GS module. It would determine what type of event planner they could potentially become if they join the GSM.

The group also brainstorm ideas on how to design a suitable banner for the BMX201 module. After much consideration, we decided to reuse the christmas banner from the previous batch. To refurbish the banner, we wrap the banner with colored paper and then proceeded to cut out styrofoam letterings, painted it, laced it with golden beads and pasted it on the banner.

On the event day, the ICs gave a morning briefing to ensure that all teams understood their roles and the respective time slots.

From 1pm to 2pm, we collected the fixtures required from the ERMS logistics room and transported it to the venue. During the setup, we utilized 5 square based poster stands, 2 electrical extension cords and 1 basket. We also positioned props such as the banner, tables and decorative cubes at the event venue.

At 1.50pm, the first group was called down as each group was required to report 10 minutes earlier to ensure smooth process of the event. The event officially started at 2pm and the first group stationed at the BMX201 booth help to answered questions asked by the students and also promote the module through games and persuasion. Many students who passed by our booth were invited to participate in our games and were introduced to the BMX201 GSM.

From 2pm to 5pm, there was a rotation of groups at every hour interval.

(Mr Simon Tan and the first group)
(Booth Layout and design)

(Curious students at the booth)

(Second group with Ms Quek)

At 5pm, we ensured that all of the fixtures were returned to the EMRS logistics room and were in good working condition.

One of the key learning points of the event was how to manage time and manpower so as to ensure that other events such as the Green Mini Road Show was not neglected. Secondly, we also learnt to be adaptive to deal with different situations and ensure a smooth flow of events.

In conclusion, by displaying good teamwork and proper communication we managed to successfully complete the event and also create an eye-catching banner which attracted the attention of many students.