Team 3 Mini Roadshow – Cheers
Pre-Event
Preparations
Our team was given a chance to work with Cheers under a
consignment basis where we would sell their goods during our mini
roadshow. We brainstormed and thought of
different themes before deciding on the theme “Food To Go”! The idea basically is like a pit-stop that
you would see in the Formula 1 Night Race in Singapore.
Finalizing the stock list Our stocks!
Our team also did up advertisement and promotional materials
that were used before and during the event day itself to bring about a buzz to our
event.
During the Event
We started off gathering our fixtures at 9.00AM and bringing
down our stocks as well during this period of time to ensure that we completed
our set-up on time.
At 10.30AM, we started our sales and we split the team into
a booth and mobile selling units.
Booth Visual Merchandising
Explaining and showcasing our "Lucky Draw" system
Booth traffic flow and sales
Mobile selling
Taking orders and delivery system
Post-Event Wrap Up
At 3.30PM, we returned the fixtures, brought the stocks back
to double check to ensure there is no discrepancy between the cash and the
leftover stock.
In conclusion, the event itself went smoothly on the actual
day and all the stocks were accounted for after the event as well.
The few challenges we faced were to keep track of our moving
inventory, estimating our starting inventory and creating a bigger buzz before
and during the event. With these
challenges that reared its ugly head during the event, we became more aware of
what we should do before the event and become more effective in managing our
stock as well as cash in future events.
