For our last event as a team, we sold
flowers along with an external vendor, XpressFlowers, at NYP’s graduation
ceremony. The event was held from Friday 15th May to Thursday 21st
May, and the event lasted from 7 am to 7pm daily.
Pre-Event
Prior to the event, the OICs communicated
with the suppliers regarding the type and prices of the flowers we will be
selling on that day. We also designed the posters that will be displayed around
the school.
We also planned the layout of the booth and
delegated the roles to the rest of the team members. The OICs also allocated
different shift timings for the team for each day of the event. For each team,
there are 2 cashiers to assist with the POS System.
Event Day
The first shift started at 7 am so we had
to set up the booth. The vendor came at 7.30 am and we assisted them to display
the flowers on the tables. We had a wide variety of flowers, from 1-stalk
flower to 12-stalk bouquets, consisting of roses, gerberas and sunflowers. We
also had chocolate bouquets to provide customers with more choices. Crowd
started coming in, and more people came by the booth to purchase the flowers.
Each team member played their part well in
serving customers, keeping the flowers fresh, keeping the booth neat and tidy
and ensuring that the customers were satisfied with their purchases.
On the first day of the event, 15th
May, Friday, it was the graduation ceremony for the graduates from School of Engineering.
We had expected lesser sales as there are more male graduates than female
graduates. However, we did well as the customer preferred to purchase the Rocher
bouquet as opposed to flower bouquet. Our sales for that day was an estimate of
$3,000.
The graduates from School of Informative
Technology and School of Chemical Life Science graduates celebrated their
graduation ceremony on Monday. The sales for that day was slightly improved as compared
to the first day as we had achieved $4,000 in sales.
On 19th May 2015, Tuesday, for
the graduation ceremony for the School of Business Management, we had hit a
whopping sum of $6,000 sales amount which was the highest throughout the event.
Most of the customers purchase the most expensive flower bouquet which was the 12
roses bouquet and 3 sunflowers bouquet. At the end of the morning shift, we
have already hit $3,000, it has exceeded our expectations.
On the next day, we expected the sales to
be the highest throughout the graduation day as it was the day for School of
Health Science graduation ceremony. However, we achieved $5,000 of sales for
that day, which exceeded our target but was not the highest sales amount for
the whole event. Based on the sales analysis, we have sold out more one stalk
flowers than other bouquets for that day.
On the last day of event, it was the
graduation ceremony for the school of interactive design and media. Sales throughout
the day was relatively poor. Hence, the vendors decided to push the sales by
having a discount for the flower. We informed our customers of the discount
which encouraged them to purchase our flowers.at the end of the events, we sold
out all Rocher bouquets and the One-stalk flowers. At 7pm, we tore down the
booth and cleared the area.
Post-event
Our sales target for the whole of the event
was $10,000. When we received the sales figure from Ms Choo, we had achieved a
sales figure of $22,000! It had exceeded our target by 120%. Our most-selling item
was the 1-stalk bouquet where we had managed to sell 150 stalks. Mr Soh, our
vendor, had a sales target of $20,000 for us of which we had exceeded as well.
In conclusion, we feel that our
event went smoothly. The few challenges we had was during the handover of cash
and discrepancy during the end of shift. But they were quickly resolve and we
improved with each day. One improvement we could do is to have better crowd
control and organize our team better. At certain shifts we had shortage of
staff while on some shifts, we over-staffed. And as we underestimated the
crowd, our handover of shift could have been smoother if we had plan for better
arrangement among the cashiers.
We did enjoy running this event and we had fun as a team :)
