Friday, May 29, 2015

Graduation Flowers 2015

For our last event as a team, we sold flowers along with an external vendor, XpressFlowers, at NYP’s graduation ceremony. The event was held from Friday 15th May to Thursday 21st May, and the event lasted from 7 am to 7pm daily.

Prior to the event, the OICs communicated with the suppliers regarding the type and prices of the flowers we will be selling on that day. We also designed the posters that will be displayed around the school.

We also planned the layout of the booth and delegated the roles to the rest of the team members. The OICs also allocated different shift timings for the team for each day of the event. For each team, there are 2 cashiers to assist with the POS System.
Event Day
The first shift started at 7 am so we had to set up the booth. The vendor came at 7.30 am and we assisted them to display the flowers on the tables. We had a wide variety of flowers, from 1-stalk flower to 12-stalk bouquets, consisting of roses, gerberas and sunflowers. We also had chocolate bouquets to provide customers with more choices. Crowd started coming in, and more people came by the booth to purchase the flowers.

Each team member played their part well in serving customers, keeping the flowers fresh, keeping the booth neat and tidy and ensuring that the customers were satisfied with their purchases.
On the first day of the event, 15th May, Friday, it was the graduation ceremony for the graduates from School of Engineering. We had expected lesser sales as there are more male graduates than female graduates. However, we did well as the customer preferred to purchase the Rocher bouquet as opposed to flower bouquet. Our sales for that day was an estimate of $3,000.
The graduates from School of Informative Technology and School of Chemical Life Science graduates celebrated their graduation ceremony on Monday. The sales for that day was slightly improved as compared to the first day as we had achieved $4,000 in sales.

On 19th May 2015, Tuesday, for the graduation ceremony for the School of Business Management, we had hit a whopping sum of $6,000 sales amount which was the highest throughout the event. Most of the customers purchase the most expensive flower bouquet which was the 12 roses bouquet and 3 sunflowers bouquet. At the end of the morning shift, we have already hit $3,000, it has exceeded our expectations.
On the next day, we expected the sales to be the highest throughout the graduation day as it was the day for School of Health Science graduation ceremony. However, we achieved $5,000 of sales for that day, which exceeded our target but was not the highest sales amount for the whole event. Based on the sales analysis, we have sold out more one stalk flowers than other bouquets for that day.

On the last day of event, it was the graduation ceremony for the school of interactive design and media. Sales throughout the day was relatively poor. Hence, the vendors decided to push the sales by having a discount for the flower. We informed our customers of the discount which encouraged them to purchase our the end of the events, we sold out all Rocher bouquets and the One-stalk flowers. At 7pm, we tore down the booth and cleared the area.
Our sales target for the whole of the event was $10,000. When we received the sales figure from Ms Choo, we had achieved a sales figure of $22,000! It had exceeded our target by 120%. Our most-selling item was the 1-stalk bouquet where we had managed to sell 150 stalks. Mr Soh, our vendor, had a sales target of $20,000 for us of which we had exceeded as well.
In conclusion, we feel that our event went smoothly. The few challenges we had was during the handover of cash and discrepancy during the end of shift. But they were quickly resolve and we improved with each day. One improvement we could do is to have better crowd control and organize our team better. At certain shifts we had shortage of staff while on some shifts, we over-staffed. And as we underestimated the crowd, our handover of shift could have been smoother if we had plan for better arrangement among the cashiers.

We did enjoy running this event and we had fun as a team :)

Wednesday, May 27, 2015

Field Trip: Singapore Fashion Week Star Creation Capsule Showcase May 2015

Team 4 and 6 members of Team 2 had the opportunity to attend Star Creation Capsule Collection Showcase. This event is organised by the Textile & Fashion Federation (Singapore) and the Asia Fashion Exchange (AFX). The main sponsors were SKII, Lee Hwa Jellwery, Loreal Hair Professionel, The Sunglasses Hut, Sony, San Pallegrino, Strong Bow and Stella Artios.

The event was held in The Tent @ Ngee Ann City, a temporary tent set up in the outdoor atrium of Ngee Ann City. Ngee Ann City is the heart of Orchard Road,where there is a high traffic of tourists and Singaporeans. Orchard Road is also known as the fashionable area in Singapore as many premium designers have opened their stores along Orchard Road. Beside the tent, there were large billboards and LCD screens to show passer-by advertisements, designers and runway schedules on that day. This is to encourage walk-in ticket purchases of the available shows. 

Luxury car sponsor, Bentely, displayed the continental GT 8
Team 4
Team 2

At the entrance , there were four rows for guests to queue; VIP, Buyers, Media and Institution Guest respectively. We were directed to queue at the “institution” line. There were 2 staff assigned to the each line. At this event, there were many that came from various institutions such as Laselle and Temasek Polytechnic. The other 3 lines were relatively shorter as the number of people attending seemed less. Given the long line, it took us almost 30 minutes to enter into the Tent. When we reached the ticketing counter, there were some confusion between the organiser and the school as they assumed that there would only be 28 when 35 students were present. However, after the lady had a brief chat with our  supervisor, we were all ushered in! J

Inside and once past the reception counter, there was an area set up where we could take photos in front of the Fashion Week backdrop. There were eight sponsors’ booths; SKII, Lee Hwa Jellwery, Loreal Hair Professionel, The Sunglasses Hut, Sony, San Pallegrino, Strong Bow and Stella Artios. We realised that the size of the booth was an indication of how big they were as a sponsor of the fashion event! The booths allowed visitors to know more about the sponsors’ products. For example, Sunglasses Hut; a luxurious sunglasses store, allowed guests to choose a spectacle that they liked and take a photo while wearing the sunglasses!

We were given 30 minutes to explore the booths. Then there were announcements for guests to enter into the fashion show area. Once inside, we saw the layout for a typical fashion show.

Layout of the Runway show area:

Guests were called in based on the areas that they were supposed to be seated in.  Those that were seated further in were called in first. There were ushers to guide guests to their seats as the place was dark. The seats were foldable and tiered. On each seat was placed a gift bag which included magazines, vouchers, brochures and free gifts from the sponsors.

Various designs from the designers.

The lights were further dimmed once all the guests were settled in their seats. Time for the show to begin. After a short video presentation of the sponsor messages, the fashion show began! It was a lovely showcase of designs as models strutted up and down the catwalk showing off the work of the 3 young designers.  

After 45 minutes, the show ended. We were guided by the ushers to Exit A which would directly lead us to the entrance of Ngee Ann City. The VIPs were identified by the ushers and was escorted to Exit B.  There were Q-poles and security to prevent people from using exit B. This ensured that the correct guests were shown to the correct areas.
For many of us, this was the first time attending such an event. We felt that there were some problems such as the number of queues and the manpower allocated queue that perhaps could have been more efficiently dealt with. The proportion of waiting time (1 hour) against the actual duration of the show (45 minutes) made many of us impatient.  

Despite the waiting, all of us had a great time and we saw at first hand the organisation and hard work that goes into organising and executing a seemingly “glamourous” event like a fashion show!

-EMRS Team 2

Crème simon @ NYP - 11 & 12 May 2015

On the 11 & 12 May, Crème simmon visited NYP  once again to organize it’s second roadshow!

For those who have not heard of Crème Simon before, it is actually a French Brand with more than 150 years of heritage, but has only recently entered the asian market in the recent years. It has even been tried and tested on a focus group for 2 years to suit our local skin type requirements.

As Creme Simon is an external vendor, we did not need to worry much about the products or stocks that were coming in. Instead, we worked hard to follow the template given to us for the marketing collateral. Although some of us were unexperienced in photoshop, with the help of the team members that were better at it, we were able to come up with our poster and also an e-catalogue to be sent out to the various NYP staff. 

We also attended a product training, to enable us with accurate and good product knowledge. 
This helped us a lot in the selling of products, which also eventually contributed to our sales.

On the day of the event
On the first day of the event, we came earlier as we did not know what to expect. To prevent any hiccups, our team cooperated and came at 8.30 to settle logs and set up the booth. We also had to set up the props for mobile selling. 

There were no general hiccups during the event. We gradually became more comfortable with selling the products and more familiar with the set up of the store. On the second day, we were able to quickly set up the displays. 

The friendly staff of Creme Simon also came down to assist us with the sales!


After the event:
Over the span of 2 days, we conducted the same routine after closing everyday. 
We would count the stocks and tally it with the opening and also tally the cash. 



In conclusion, the event went pretty smoothly and there were no discrepancies.
This is only possible with team work and the cooperation of every member. 
Through this event, we also have great exposure on how external roadshows run and we better understand the various steps taken to run an external roadshow. 

Like the saying goes, "No man is a lonely island", this would not have been possible without the contribution of every single member of team 4!