Wednesday, January 29, 2014

Chinese New Year Event
Chinese New Year is a period which everyone can relate to the delicious and mouth-watering goodie such as Bak-Kwa and cookies, hence our team was tasked to sell these goodies like past years, to the students and staff of NYP.
The event was a month long event, with preparations starting from our first week at EMRS till 24th January 2014. There was a sampling exercise on the 13th and 14th January to allow customers to try the products that we were selling.

Planning Stage
Our team had 2 different sub divisions, and they were in charge of advertising and promotions, and also the logistics matters of the event. As the previous team of students had already started liaising with the suppliers, the 2 OICs of the event had to follow up with it. We had to work with 3 different suppliers and they were:
·         Fragrance
·         Cookie Tree
·         Family Pastry
Fragrance had been working with NYP for a period of time, thus it was relatively easy for us to work with them again. We managed to negotiate a consignment pricing that was favourable for both parties and requested for some samples for our 2 days of sampling events.

Cookie Tree                                                                                                                                                  
This supplier was from Ms Choo, and she had met the supplier previously. As this was a totally new supplier which we were working with, we had to brief them on the school’s 30 days credit policy and other details that needed to be worked out. Once they were comfortable with our policies, we proceeded to work out the consignment price and also requested for some samples from them to be given to our customer on our 2 sampling days.
Family Pastry
Like Fragrance, our school had worked with Family Pastry previously. Even though there were some hiccups during the negotiation process, we managed to resolve it.
The logistics team planned on the manpower list and the needed logistics for the event which included items such as poster stands and tables.
Meanwhile, the advertising and promotions team managed to put up a nice poster for our event together with the help of Ms Choo. A mass email was sent out to everyone! They also brainstormed for ideas on how to decorate the booth for sampling.
After everything was finalized, we briefed the MSC students on how to process the payments for us as we were partnering for this event!



Execution Stage
Our execution stage was mainly during the sampling period, in which we tried to reach out to the students and staff to try and get them to buy our products. There were 3 different groups, in which 1 group was be in charge of manning the booth while the other 2 groups did mobile selling.
Preparing for the sampling session!

Boxes of samples for mobile selling!

Setting up the booth outside MSC!
Our event theme!
Letting the lecturers try out the samples!
Lecturers coming to our booth!
We stopped taking in orders on the 17th January and the goods were delivered to us by the suppliers on 21st January!
Packing of Goods!
Preparing to deliver the products!

All the goodies waiting to be packed and delivered!
We sorted the orders by block and called the staff to find out a convenient time for us to deliver their orders to them.
Our team was split into 3 different teams for delivery as we grouped those blocks that are near to each other together into 1 trolley. We also have different shifts throughout the day as the staff had different preferred timings. As for the students’ orders, self-collection would take place at B409 from 9am to 5pm.
Our deliveries and self-collection took us 3 days, from 22nd January to 24th January.
Overall, it was a very enjoyable event and our team managed to exceed the sales target of $12,000 in fact, we made an overall sales of more than $15,000 throughout the entire sales duration!
One of the most important lesson that we had learnt throughout this event was the importance of teamwork. As this was a relatively large event, it was very hard for the event to run smoothly unless we split the work properly and work nicely together as a team.



Monday, January 20, 2014

MSC Cheers Design Challenge

MSC Cheers Design Challenge by EMRS Team 2
As this was our 1st event, we were nervous and also excited to plan and execute this event as event that involved many important people.
The event was held on the 15th of January 2014, at seminar room B204, from 1pm to 6pm. The purpose of this event is to create a design competition for students to stimulate innovation and entrepreneurial spirit. The winning team will get cash worth $3,000 and a trophy and they might also get their designs implemented in the new NYP Cheer store as well as the stores throughout Singapore. Prizes and certificates were also given to the participating and finalists teams to recognize their effort in participating this competition.

During the pre-planning stage, there were a lot of major work to be completed such as operations and logistics planning, liaising with participants and Cheers, and deciding on the event venue, floor plan and order of proceeding.

Recce the event venue (Seminar Room 1)
Recce the event venue (Seminar Room 2)
Recce the prize presentation venue

Planning of the floor plan 
Event Day
On the day of the event, some of our roles include ushering, emceeing, sound system and lighting in-charge, catering in- charge, participants in-charge, crowd controller, supporters and overall in charge who oversees the whole event to ensure that everything went smoothly.
We had to get the finalist team who were already anxiously waiting in the holding room prepared for their final presentation by 1pm. We then ushered the invited guests to invite them to make their way to the presentation room. We promptly started the event at 2pm.
Mr Sudesh giving briefing to the final 5 teams

Registration of guests

Supportive supporters seated and ready for the presentation

Opening speech by Mr Victor Cheong, G.M of Cheers

Team A&F kick start the first presentation

While waiting for the second team to be prepared for presentation, questions regarding Cheers would be asked by the MC of the event. Attractive prizes could be won by answering correctly. A short interval was given during the event.


Goodie bags won by audience

Presentation by team Throwback

Presentation by team Green Penta

Presentation by team 3Cheers

The judges listening attentively to the presenting group
As the presentations were ongoing, we managed to set up the refreshment area and prize presentation area for the later part of the event.
Preparing the refreshment area

Getting ready for the prize presentation segment
When the last presentation ended, the judges were given 15 minutes of deliberation to decide on the winning team.

Who will be the winner?
The prize presentation ceremony starts at 5pm. Guess who is the winner?? The winning team is Team Throwback!!!!!!!!!!!

Congratulations to team Throwback!

Cheering for the winner

We ended the whole event with a group photo taking and we invited our judges and guest to have a light refreshment.

Ending the competition with a group photo with all the judges!

Anybody hungry!

 Overall, the event ended successful, and all of us learnt many things from this experience.J

Team 2 with Mr Sudesh celebrating the end of the event!


Friday, January 17, 2014

Open House Retail Pop-up Store

Planning stage

Ms Yong briefed us on the layout of the open house and we were told to plan out a roster to allocate the various duties. 
Thereafter, we briefed our team members on the reporting time, duties and attire. 
 We allocated majority of our manpower to the retail lab as there were more things to be shifted down; the rest went to the fixtures room.
Set up Day

On 8th January 2014, team 3 of EMRS (Events Management & Road Show) assisted to set up a retail pop-up store for open house. This event is a final year project for the retail students. 15 groups of students were allocated space to set up their own stores and sell products.  

In the morning, we shifted down fixtures such as the cubes, cloak hangers, mannequins etc. to the atrium. The movers has also moved furniture from SDN over.

We also helped to paste these posters which featured the 15 groups of retail students.

Day 1 of Open House
Team 3 reported at 9 am on the event day to assist the retail students as well as to loan them equipment such as hangers, spinner, hooks and mirrors.

See them busy preparing for the set up:

On the day itself, we also had to set up a lucky draw booth right beside the retail pop-up store.This lucky draw booth is meant for the secondary students to know more about SBM. 

As instructed by the teachers, we had to draw the student's attention to our booth to get them to participate in our lucky draw.

The secondary students had to scan the Qr code to watch the SBM video.

Next, we had to ask the students any one out of the three questions in the picture below and they had to give us the correct answer to win the prizes.

These were the two lucky draw prizes


Day 2 of Open House
We had to take more hangers out from the fixture room for the retail students as they realized that they needed more. Also, we helped to expand the pop-up store as it was too cramped resulting in little walking space.

These were some of the stores:


Day 3 of open house
We reported at 530 pm to assist in the set down. It was much easier to
set down as we simply needed to shift all the things back to its original place. Unlike the first day where we have to arrange and make different changes to the cubes etc.

 Overall, it was an enjoyable experience as it required teamwork and we got to bond with each other more even though it was tiring at times. :)