Thursday, September 19, 2013

Mid-Autumn Mooncakes Preordering Event by EMRS Team 3


The Mid-Autumn Festival known as 中秋节 is a popular harvest festival celebrated by the Chinese community, whereby people will buy or made mooncakes to celebrate this joyous occasion.

An event was proposed to consign mooncakes at a discounted price to the population of Nanyang Polytechnics (NYP).

Before the event started, EMRS Team 3 called the various vendors to enquire if they were interested to collaborate with us, and the vendors ranged from hotel brands to local bakeries, such as Goodwood Park, Conrade and BreadTalk.  Eventually we finalised on BreadTalk, Bakerzin, and Family Bakery. 



The plan for the Mid-Autumn event was to sell the various mooncakes through e-commerce platform, so that the customers are able to go online for greater on what we have to offer.  
 Customers are able to view the various types of the mooncakes @
 http://mysbm.nyp.edu.sg/EMRSLivewire/Others/ProductsPage.aspx
As the pre-ordering ended on 10th September 2013, a notice was posted to inform customers about it. 



Besides letting the customers view our products through the e-commerce platform, our team also set up a booth outside MSC Studio for the customers to sample for the mooncakes. Order forms are also printed to bring convenience for the customers to make immediate payment if they did not print out the order form or have no prior knowledge of the on-going event held outside the MSC Studio.

In addition, before the actual event, our team went around the school campus to promote this Mid-Autumn event, and at the same time create awareness for our event. Hence, flyers are printed out to ensure that all the lecturers, staffs and students of Nanyang Polytechnic were able to view the flyers and posters that were placed around the school campus.

Taking into consideration that not all staff of Nanyang Polytechnic will go down to MSC Studio to visit our booth, a small number of our team went around to Nanyang Polytechnic to do mobile selling, and at the same time, printed the order form so that the customers did not have to print it again.



Pre-Event
Before our event, our team came out with a concept to decorate the booth, to showcase to the customers the packaging of the mooncakes by the various brands. 

Event
Finally, it was the day of the event! Our team had to cut the mooncakes for both the booth and mobile sampling. 
 
Our Team setting up the booth outside MSC Studio
Team 3 first group photo!
Teammates who would be at the booth :) 
"Booth of the day"
 Our samples! Care to try some?
 
 Look! Even our supervisor - Ms Winnie Quek came to help out at the booth :) 
Notice placed at the MSC Studio's cashier to let the customers know about our event!

 Wrap Up
We stopped taking orders and collated the sales on 6th September (first batch) and 10th September (second batch). After two days of hard work, our team managed to exceed our sales target of $2500 SGD, and achieved sales of $2850! 


The mooncakes were delivered on the 13th September and most of the mooncakes were delivered to the customers who have placed an order with us on the same day.  

Our team packing and sorting the mooncakes
"Mooncakes of the day"
Thank you card made by our dearest teammates to thank the customers who supported us :)
 

 ^.^

'Colours' Mini Roadshow by EMRS Team 2

The mini road show for EMRS Team 2 was held outside the MSC studio, next to the AXS machine on the 10th of September. Our team sells a selection of MSC products such as IT accessories, NYP Gifts & Merchandise, NYP T-shirt and etc. The duration of the event lasted from 10:30 am till 3:30 pm.

Planning
For this event, EMRS teams were given 2 weeks to plan and prepare. After the first day of formalities and introductions, we immediately kicked into gear and started planning our mini road show. The first thing we had to do was pick an OIC for the entire event. After much discussion, Aik Shan was "volunteered". The other ICs were Ranjetha who was in charge of Logistics, Samantha for Finance, Amelia would be in charge Advertising & Promotion. Firstly we had to come up with a theme that would attract customers of our target market, which was primarily teenagers. After long hours of brainstorming, the team came up with 'Colours theme' complemented by our catchy slogan, 'Pick up a gear'.

We went down to MSC to choose our products for sale based on our assigned product category of sportswear and IT accessories. However, we noted few mistakes by choosing pricier items that were harder to sell.

 We went down to the fixtures room to check out what we could make use of to set up our booth.

We also made our own banners and posters for the event!

Amelia and Aik working hand in hand to paint the banner (;
Our masterpiece to be placed around the school
Our banner to be hung on top of our booth!



 


Cardboard props we made to accessorize our booth!

Midway through the mock set-up, we undoubtedly ran into some issues such as inconsistency of all our handmade artwork. However, due to time constraint, we only had two days to make changes to the "unprofessional" artwork that we had done previously.
Lesson Learnt: 
PUT IN OUR BEST EFFORT TO ENSURE THAT WE DON'T PANIC AT THE LAST MINUTE

IT Accessories that were on sale!
Ranj and Sam testing our setup the day before the actual event
Trying out which layout would be best on our table
Joel getting interviewed for NYPTV
Everyone participating for the splashing of paint on our mobile selling boxes!
Zheng Jie and Joel having fun while painting the boxes for mobile selling!


Before the actual day of mini road show, we placed our posters stands at several locations. We specifically picked a location near the escalator of the atrium whereby many people would be passing by. This would most likely increase the likelihood of our posters being noticed by the passers-by.


Executing
On 10th September, we were all prepared to set up our booth and let the potential entrepreneurial spirit in us unleash. We gathered at 9:00 am and started our set up outside MSC. Due to the prior mock set-ups that we had done, we completed our set-up at 10:00 am, half an hour before the stipulated time of 10:30 am. Next, we started our booth sales and our mobile selling. We decided it would be best if there were just 3 people manning the booth and the other 5 team members to carry out our mobile selling plan. Our mobile sellers managed to lead customers back to our booth for further cross-selling.

Display of items for our mobile selling


Set-up of our booth with our Samantha

Our best selling items: NYP  T-shirts

All for one and one for all! #emrsteam2huat 
Throughout the mini roadshow, we experienced working together in a team. We realized the importance of team building as the whole planning process requires effort from each individual in order to make this event a success. Our efforts were paid off as we achieved our sales target and we were commended by Ms Yong for a job well done.
Well Done Team 2! :)

Tuesday, September 17, 2013

"Recipe for Friendship" Mini Roadshow by EMRS Team 3!

 "When you fail to plan, you plan to fail." Our team believes & comprehends the importance of planning & determining the purpose of our first ever roadshow. Together with a common goal of exceeding sales target while enjoying the process of running an event, we friends, concluded with a perfect theme for our roadshow,
F.R.I.E.N.D.S.H.I.P!

Pre-Event
While waiting for MSC, our supplier, to confirm the items for our roadshow, we started by designing banner & decorations to represent our friendship theme.



Following a series of negotiating, here are the stocks from MSC, our supplier, provided us with!
 

Adding a little magic~
 
Props for our booth!


PS: All these are made by our teammates!

 

Our Poster!
Beautiful moments with friends are meant to be captured! A booth specially made by us to picture a group of friends in a hot air balloon drifting in the sky, how magical-like~

Our lovely hot air balloon~

Time slips when we have so much to do! :O

  
Event

Finally, it is the day of our event! Everybody assisted with the setup to ensure that our event commence on time, & with our supervisors monitoring our progress, we were all sweating buckets!



As we had previously coordinated logistics with the location we picked, we have a brief idea of the layout of our booth. This made the running of our actual setting up of the event smoother.


 

 A team photo to kick off our roadshow, HUAT AH!
 

Our 1st customer of the day! Our polaroid booth attracted lots of customers!

Other than having a booth, we went around the school to do mobile selling.
Our team's cute & handsome mascot!

Look at the response by lecturers & students
when we brought our items to their "doorstep"!
Oh! We even got a microphone, to get everybody's attention fast! 

"Lelong lelong~ selling snacks cheap cheap to keep you awake during lecture!"

Wrap Up
One for all, all for one. As a team, we worked hard & did our best for our roadshow. We were glad that our team's hard work paid off & we had an enjoyable experience! Friendship is magic, & magic works wonders.
 

A big thank you to our fellow schoolmates, lecturers & friends for the enthusiasm & support!



  
Last but not least, thumbs up for all the teams for making EMRS' mini roadshow a success!

Reflection Time!
Jo ping:
“Talents win games, but teamwork and intelligence win championships. The process of planning has its ups and down, such as different opinions, but at the end of the day, we were always able to compromise one another, and accept each another comments." 

Amanda:
“Through this event, I have learnt the importance of planning, i.e layout of the store, products to sell, etc. I have also learnt the importance of teamwork. Every event needs the team to work together for it to be successful.”

Amos:
“Coming together is a beginning. Keeping together is a process. Working together is a success. Although we have limited time to prepare for this roadshow, we still managed to double our sales target. The reason behind accomplishing this task with flying colours was because everyone in our team has their own unique roles, with each person’s individual role recognised and appreciated."
Shi Ying:
“Success is the process of excelling with individual strengths and learning from our weaknesses. Certainly, sales revenue is one of the key measurement of how well a team fared for the roadshow, but I believe the preparation and operation process plays a significant role in our learning journey.”

 
Charis:
"Although there were some unforeseen situations such as the allocation of space among the groups, but everyone played by ear and managed to get the set up done by 10.20am. I feel that we have done well in the execution of mobile selling, receiving overwhelming responses from the students and supervisors."

Ivan:
"We divided our work into different aspect, utilising our respective expertise, and working quickly on our perspective roles. With determination and teamwork, we managed to get our work done efficiently. Through this roadshow I have learnt that planning and expecting the unexpected are very important in our lives."


Annabelle:
"Overall, managing the roadshow was a success, all thanks to our team. It was a relief to know that we were able to achieve our sales target despite our hectic schedules. Our team managed to work together and contributed ideas and hence making things easier when planning. At the same time, changes are important and one should be able to adapt to changes and prepare for any unexpected events."

Dexter:
"The mini road show event was a really enriching and fulfilling one, and I have enjoyed it thoroughly. Despite the short time frame for our preparation, I feel that our team’s bond had strengthened and everyone had grown in terms of discipline, time management and teamwork."