To
kickstart TEP, EMRS Team 2 was assigned to organize a mini-roadshow at the
linkway outside the Shopping Arcade
to sell both MSC and Cheers
products. The roadshow was held on 05 March 2013 from
10.30am to 3.30pm.
Planning
Stage
We
were given approximately 1 week to organize and plan for the mini-roadshow,
such as advertising, coming up with the
logistic list, and selecting the products to be sold. The ICs for the events
were Andrew Leong as the overall IC, Crystal as IC for A&P, Mia as IC for
Finance and Ying Li as IC for Logistics. Our team also includes DBI students,
who joined us only a day before the event. We were given a budget of $30 to
prepare for the whole event and we spent $24.05 from the budget.
During
the product selection, the team initially wanted to select items from MSC only,
thinking it would be easier to achieve the sales target with their
higher-priced items, as compared to Cheers. However, after a few discussions,
the team decided to take up both MSC and Cheers products due to the shortage in
students and staff during the term break.
Some
of the products taken from MSC and Cheers
For our A&P, the team chose a SPRING theme for the
mini roadshow. The designs of our banner, poster and price tags were done
according to the spring colours. We had placed our posters at 4 different
locations, where we felt that we could attract more people. The dress code for our team was spring colours
for the guys and floral prints for the ladies.
Our
poster with some of the promotion items.
Events
Day
On
the events day, our team’s initial meeting time was 8:45 a.m. However, due to
latecomers, we had to wait until 9 a.m. before setting up our booth. The team
was split into half, where one group was to collect the fixtures and the other
half was to collect the products.
The
team taking the fixture and products and setting up the booth.
Since we are planning to sell chilled drinks,
we took one of the plastic containers to store the drinks in. Unfortunately, disasters
do happen! The plastic container that we stored the chilled drinks in, had a
huge hole and caused a lot of leakage. 2 of our members went back to the
fixture room to change the container for the storage.
The members and Ms Choo going back to fixture room and the other member drying the floor.
The members and Ms Choo going back to fixture room and the other member drying the floor.
Selling Time
Its
10.3O am and it’s time for sales! The team started to split according to
planned outline, the 1st team of mobile sellers took a trip down to
the SIT block. They managed to sell off most of the products. As for the booth,
it was a bit hard to get customers to our booth at that time as it was the
school holidays and there weren't many customers walking about. However during
lunch time, sales were good as the team managed to attract customers with the
promotion products.
Customers at the booth and the mobile seller.
The
second team of mobile seller were sent to the SBM block but there weren't much
teachers in the staff room as it was still lunch time. The team then decided to
walk all over the nearest block and managed to sell off most of the products.
The
event ended by 3.30pm and we managed to clear our booth by 4.00pm. Even though
we were exhausted, we had fun managing the booth and sales.
The team members and supervisor.
